Mr. Chao is Senior Vice President and Executive Advisor to Chairman in Chenco Holdings and also serves as President in NSD Corporation, a subsidiary of Chenco. He is in charge of the marketing/communication affairs, multi-industrial information surveys, and new business research and evaluation, as well as the consultant of Chairman and assists him in special project execution.

Prior to joining Chenco, he was the chief marketing officer for several renowned groups in Taiwan, such as the subsidiary of Aurora Group, Genuine C&C, and Hang Ten Enterprise. Mr. Chao was awarded an international marketing plan grand prize US$40,000 by the United States Potato Board in 1997, received the United Daily News Literature Grand Prize for best short story in 1990, and won a similar contest co-held by the China Times in 1996. Also obtained the 2006 American Graphic Design Award by his amazing talent, it‘s a more than 40 years old historical prize, sponsored by Adobe.

After his appointment to NSD, Mr. Chao made his determination to　shape NSD as a charismatic company, as well as promotes NSD as the best hi-end villa developer in Taiwan. He has successfully brought to the company some first-class partners, involved every detail with his creative thinking and business vision, boosted the morale of his team members, and eventually motivated them to move forward on the way to achieve ultimate goals.

Mr. Chao holds a degree in Sociology from famous Fu Jen Catholic University in Taiwan and an MBA degree from the University of Nottingham, top 10 in the United Kingdom.